I’ve had ideas for branding in my head for the last week or so, and have really wanted to try out this sort of clean lettering, wide kerning and logo. Luckily it worked well first time! The logo was originally going to be an eye, but as I played with shapes I added a second circle, which looked like a sort of 3rd eye. This is pretty steryotypical, but it works with the theme. When looked at in another way, it can also be seen as a person sitting cross legged, a position you would normally sit in while meditating.